The line of nails and lacquers acknowledges the diversity of Indian skin


Beautiful

Notes by Avani Thakkar. Photos by Joshua Navalkar. Styling by Swati Sinha.

As I grew older, the courage to show up at school with painted nails seemed like a part of the rebellion against the young, which required that they be exposed for tampering with the uniform number. A few years later, with the release of the rules in the classroom, nail polish is like the second skin of many of my friends – they change the color of their fingertips more often than not when they change their clothes.

In contrast to the complexities of hair removal such as haircuts and threads, which seem to have been lost last year, the process of helping to clean the smooth nail tested during the epidemic and overcame divisions between men and women. The attraction of an easily accessible, painless tradition lies in the fact that it can instantly capture our attention, allowing us to feel like “people” in overcoming the seemingly endless fever fever where the company is limited to Netflix, Instagram and what’s in the fridge.

Ritu Bhagat was also known for considering the initial establishment of his beautiful brand in Mumbai, Harkoi: however, we quickly realized that it is not used by many people yet. Everyone seems to be enjoying the nails, especially with the closed salons. ”

While traditional closures make for home decor even when there is no exhibition space, we have just been walking around in our various styles, trying a few and admiring them. For many, however, seeing the unfortunate results of the type of race they were tempted to buy, it leads to the realization that one brand is not enough for all.

That’s why Bhagat started working, creating all kinds of designs and a folder of large shadows in Excel spreadsheets. This helped us to see how many shades, made up of legacy and beautiful small inscriptions, follow alternatives and come from different families. The main reason for this is the lack of new graphics cards. Contact MOQ’s (Minimum Order Quantity), and the results are minimal shadows, over and over again. We wanted to take this and write it on the head in Harkoi, “says Bhagat, in an effort to create a variety of nail designs that give the gays the impression of gay or lesbian and support black skin.

Bhagat had an initial idea in Melbourne about the many frustrating things to buy in beautiful skin because of his skin color, and he was committed to addressing the huge differences that exist between the need and availability of indigenous peoples, especially South Asians. In 2018, after a long discussion with his friends, university-leavers — converts-IT settled on building an interesting genre that would work well for “har koi” (everyone).

Soon after, Bhagat’s move to Mumbai was found in another densely populated city, but this one had very different buyers. “The name Harkoi was ‘rare’ enough for our international audience, but we didn’t know if it would affect the Indians. In addition, even today, I know friends who are forced to buy skin bags from foreign brands as those who cry at home offer fewer choices. better, but this kind of leadership continues to be a problem in India, “he said.

Bhagat eventually saw the problem as a social phenomenon (which transcends economic and social divisions) and that such interests are not articulated in public. Instead, the subject wisely began in some discussions or small comments. “I am [in those stories] one remembers how he was young as a child but began to swim and change the darkness, which made their mother refuse to let them do it again. “

On Harkoi’s new nail polish and lacquers
With options like Dusty Rose with Gold Sparkles, Muted Coral for minimalists out there, amazing Sig Green and sunset like Pink-Orange Shimmer, Harkoi strives to take the plug by combining mint colors to make toys on various nail and lacquers. The old ones are made up of all solvent substances: cucumber juice, stirring plant and glycerin; Bhagat describes the latter as “nail art in a bottle”.

If, like me, you often go through high school nail polish training and jealousy, then many of Harkoi’s non-toxic stone tablets reduce DIY-related stress and help you achieve Instagrammable hands.

“With the small initiation that comes every few weeks, our shadows are enhanced by an editor, made of synthetic dye that can match the heat of Indian skin that other species have not yet explored. It is a surprise that surprises you,” he reveals.

Bhagat remembers the fascinating process of making Liquid Gold, one of the finest lacquer paintings, inspired by images of molten gold. Most of the designs share the same – see the concept first and think about how it fits into Indian leather, and in this case, it’s no secret that shiny gold goes well with purple leather.

By promoting a fair and equitable work environment and working culture
“Skin color is the same thing, but other colors such as background, wealth and education continue to be tested in the workplace, whether carefully or not. “I knew from the beginning that it was not the culture I wanted to promote in Harkoi,” says the founder of the brand.

In Harkoi, employee status is defined only by performance, as opposed to other higher ambitions. For a race that promotes anti-racism such as racial discrimination, the hiring process may seem trivial, but it is important to see it embedded in the company’s DNA with such boldness.

“We’ve been very vocal and our supervisors are the same and cohesive – I know it sounds like a good word to use, but we believe in it,” he says, creating an opportunity to ask for help when needed, and team discussions to discuss how to make any changes.

On the challenges of dealing with colourism
“Fighting colorism is not easy. At first, we thought it would be as simple as adding a shadow card from 5 to 30 or 40 shades, but in reality it is a small amount. asks the 23-year-old businessman. And while the recent call for the well-known Fair & Lovely name stands as a hope for corporate success, it is a mere figment of the imagination, and a return to Glow & Lovely against it is no good.

Although he plans to establish a wide range of sunscreens that do not remove the stains, Bhagat knows that there is still a long way to go. The answer lies in inviting positive and open conversations that can help boast or be proud of skin, according to Bhagat. To achieve this, Harkoi believes in giving young people – who are not afraid to stand up for their own reasons or to express themselves – a platform against the traditions that have been fulfilled for many years.

For more information, visit harkoi.in/shop/
Instagram: instagram.com/harkoi_life/





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